I own a small hair salon in the little town outside of Springfield, IL. When I’m not catching up on gossip and actually working, I’m on Facebook posting pictures of recent haircuts either I or my employees did. Facebook is great for this type of thing. I get plenty of engagement and new customers. I’m building brand awareness, and I’m having fun doing it. But there are certain things that Facebook, Twitter, or Pinterest don’t offer.
My website offers functionality that you can’t find on a social media platform. I can sell different products right on my store. Saving clients a trip to my store. I can also have clients schedule their next haircut right on my website because I hired a the best web designer in Springfield to add that feature. This saves my employees from running to answer the phone every 5 minutes.
Finding a great web designer is key to having a great website. Otherwise you might as well just use Weebly or Squarespace. But like my mother always says, “If you’re going to do something, do it right.” That’s why I hired Unola found here – http://www.unolawebdesign.com. They can also handle you’re social media management if you run a real business and can’t spend all day on Facebook like me 🙂 Something else I would suggest you look into is SEO. When I first started my business, I couldn’t find my website in Google. This possible new clients on a wild goose chase to find my phone number or hours. By doing a little SEO, Unola was able to rank my site on the first page of Google for the keywords that were going to drive traffic to my website.
I suggest you Google web designers in your local area and do a little calling around. You might be surprised in the return on investment that’s possible by putting a little money into digital marketing. If you have any tips for a small business owner, be sure to leave them in the comments.
Have a great day!